Serapy · AI for those who lead

Put AI to work, with clarity and integrity.

Serapy helps experienced entrepreneurs, executives and their teams turn AI from experiments into tailored systems, and practise the decisions that matter, responsibly.

For teams

AI-powered Ethics & Compliance Training

Sound judgement where rules, ethics and compliance meet, delivered through tailored AI-based role-play.

Explore the training options
AI at work

What AI looks like when it is built around you.

This is what a well-built AI system looks like for a leader. It clarifies before it acts, it connects to the data you already have, and it delivers work you approve.

  1. 01ClarifyThe question becomes precise
  2. 02ConnectAI meets your real data
  3. 03DeliverWork you approve, every week
Every Monday I lose two hours pulling together where we stand. I know AI could help, but where would it really pay off?
Let's make it precise. What should your Monday briefing cover?
PipelineCash positionHiringClient issues
Clear. Three things that matter, on one page, before your 9:00 meeting.

Connected to the data you already have. Nothing to re-type.

Monday briefing07:30
Pipeline: 3 deals moved forward, 1 at risk since Thursday.
Cash: position stable, 2 invoices to chase this week.
Clients: 2 open issues need a call from you.
Reviewed and approved by you. Nothing goes out on its own.

Two hours a week, back in your calendar.

How we work

From the whole picture to a system that runs, with your team.

With you in coaching, for you in advisory: the path is the same, and it always goes through your people, trained and empowered, never around them.

  1. 01

    Diagnose

    Your business, your people, your numbers, read as one system, to see where time and value leak.

  2. 02

    Prioritise

    The use cases with the highest impact for you come first. The rest is set aside, for now.

  3. 03

    Build

    Automations and AI agents on your own systems and data, built around how your company already works.

  4. 04

    Embed

    Until it runs every week, with your trained and empowered team, so the system is yours.

  5. 05

    Maintain

    An update and control system keeps your AI consistent, current and reliable over time.

With youAI CoachingFor executives: the AI Personal Accelerator, one-to-one on your own use cases. For youAI AdvisoryFor SMEs: the AI Transformation Advisory, from audit to AI agents, with your team.

AI-powered Ethics & Compliance Training

For teams who need to make sound decisions where rules, ethics and compliance meet.

Explore the training options
What sets us apart

Four things rarely found together.

Business depth, a strategic view, analytical structure and hands-on mastery of AI. Together they produce solutions that are specific to your company, from the big picture to the implementation.

01

Business depth

Thirty-three years leading, advising and building companies. Sophie reads your business the way you do, from the inside.

02

Strategic view

The whole picture before the tools: where your company is going, and where AI really serves that direction.

03

Analytical structure

The real problem first, then the priorities, then the plan. Nothing generic survives that process.

04

AI mastery

Hands-on with the tools every day, from automation to AI agents. Not theory: systems that run, with sources you can check.

Sophie Bertin, founder of Serapy
Who guides you

A senior practitioner who has been on your side of the table.

“I open doors, I hold them open. I lay the bridge so you can cross.”

Sophie Bertin
Founder and CEO, Serapy AG

After 33 years building, advising and leading at the highest levels, and as an entrepreneur who runs her own companies, Sophie connects what others see as separate: AI, business strategy and the human side of transformation.

33
years at the highest levels of business
Top50
INSEAD alumni for AI (AI 50 INSEADers 2025), among multiple AI distinctions and certifications
4
languages of delivery: EN · FR · DE · BG
Read Sophie's full profile
What clients say

In their words.

I had been stuck for weeks trying to solve a problem. In one call, Sophie identified it and solved it using AI, after I had failed with ChatGPT and Perplexity. Thanks to her, I can now share content that is 100% mine and truly reflects who I am.

Anne Becquet
Mentor & Entrepreneur

AI training with Sophie completely changed how I interact with AI. I learned how to ask better questions, give clearer instructions, and get results that are actually useful for my business.

Jeisha Marquez
Entrepreneur

Sophie is energetic and genuinely willing to share and engage participants. It was time efficient and packaged with practical hacks and applications relevant for the business environment.

Alina
HR Director
Let's talk

Where could AI really pay off for you?

A 30-minute conversation to understand your situation and see which path fits: coaching for you, advisory for your company, or training for your teams.

Book a 30-minute conversation Explore AI Transformation